How to Attract Cash Buyers

It’s time to think about getting a cash offer through a real estate investor. Here are three steps to getting the best possible results when seeking a sale to an investor, rather than a traditional buyer.

How to Attract Cash Buyers

It’s time to think about getting a cash offer through a real estate investor. Here are three steps to getting the best possible results when seeking a sale to an investor, rather than a traditional buyer.

How to Attract Cash Buyers

It’s time to think about getting a cash offer through a real estate investor. Here are three steps to getting the best possible results when seeking a sale to an investor, rather than a traditional buyer.

How to Attract Cash Buyers

It’s time to think about getting a cash offer through a real estate investor. Here are three steps to getting the best possible results when seeking a sale to an investor, rather than a traditional buyer.
You just got off the phone with a prospective seller, and you can already tell from the conversation that this home may not be ready for the MLS. Perhaps it was someone who recently inherited the home from a loved one’s estate, but they live out of the area and do not intend to keep it. Possibly a job transfer is prompting a quick sale and the unfinished renovations are going to be a turn-off to a traditional buyer. Or maybe the seller just does not want to have to wait to get to the closing table. It’s time to think about getting a cash offer through a real estate investor. Here are three steps to getting the best possible results when seeking a sale to an investor, rather than a traditional buyer.

Think Like an Investor

Your listing may not be in the best shape at the moment, and there’s little to no time for prep. But this doesn’t mean you can’t still highlight its best features. After all, property investors are very similar to traditional buyers in the sense that they all have their “want list” when looking at a property. The details of that “want list” just vary from those of a buyer on the open market. For example, a real estate investor may be concerned with proximity to public transit if the end goal is to rent out the home. Investors also likely pay more attention to trends like which neighborhoods are up and coming, or which areas are slated to be getting new retail development in the next year or two. Property features like having an extra bathroom in an area that isn’t known for that setup–even if the interior needs work–can be enough to turn the tide in favor of the property investor purchasing that home over another one. Recent comparable sales information, rental income estimates, and potential value-add opportunities like extra parking or zoning for an addition will all help to not only maximize the price point, but also to show the investor why he or she should choose this property over another. Putting together a listing description that highlights these investor-friendly aspects will go a long way toward attracting attention to the property.

Price it Well

It’s no secret that real estate investors are looking to purchase assets below market value so there’s room for property improvements and cash flow profits. This is perhaps the most important–and difficult–part of the conversation you will need to have with the homeowner. You will need to address any unrealistic expectations about the bottom line early in the process. By conducting a market analysis in advance, you can prepare your seller with realistic expectations for that quick cash offer from an investor. Specifics on price point will vary based on all of these factors and more. The more work required to get that home into its updated state, the bigger the percentage below market rate it is likely to sell for. This is why your market analysis is critical to identifying exactly how this listing will stack up to the competition, including other similar homes currently for sale, as well as recent comps. That investor is going to be running the details of your offer through his or her own metrics, including expenses like property taxes, fees, general upkeep, repairs, and more. If you have already considered many of these details, you will be that much further ahead when presenting that listing for consideration. Perhaps most important in the pricing conversation is to avoid thinking you know what the homeowner wants and needs out of a cash offer. Sellers do not always share every detail with their agents. By not making any assumptions, and instead presenting a complete picture of what is realistic, you will be able to get honest feedback from your seller before you present an opportunity to an investor.

Market to the Right Networks

Once you have all the details you need to make a case for the list price, and the homeowner is on board with your plan, you need to get the home in front of the right people. This is where Easy Street Offers can help! Our investor network is eagerly waiting for deals just like yours. And our streamlined portal does most of the heavy lifting for you–including the cashflow projection for the property you have presented.
At Easy Street Offers, our mission is to become the leading cash offer real estate marketplace. By bridging the gap between listing agents and property investors – while creating a seamless and easy to navigate process–we are changing the face of the real estate market. As a real estate agent, you are an important part of the real estate transaction process. Easy Street Offers is the consultative option your sellers need when the traditional MLS route just won’t work. From our robust marketplace where investors and agents can work together, to our active private Facebook group where you can bounce ideas off of other agents and get feedback from investors before you present your listing for consideration, East Street Offers is continually working to create the best possible online platform for all parties involved.
We invite you to learn more about how we can help you grow your business more effectively in 2024 and beyond. Register now for your FREE Easy Street Offers account.

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